Our Company

Icon Hotel (UK) is an independent luxury boutique hotel based centrally in Luton, Bedfordshire close to  London Luton International Airport.

Our Vision

Our vision is to exceed expectation by entirely satisfying our guests. We are devoted to ensuring we constantly improve to become the very best hotel in Luton & surrounding areas.

Our Mission

Our mission is to provide accommodation, service and guest amenities of four star level at three star prices.

Our Philosophy

All of us here at the Icon genuinely take pride and honestly care about the needs of our guests. By recruiting like-minded staff adopting this philosophy, taking the very best care of those who choose to stay with us comes naturally.

Team Icon

Icon team members take pride & are devoted to their profession. Each member supports a fellow in their roles to provide our customers with the highest standard possible thus ensuring we achieve our mission. Emphasis is given to sharing of responsibility through this teamwork. By working together as colleagues and by treating each other with mutual respect and trust this will contribute to the Icon’s overall success.

Leadership

We will be an innovative leader in the local hotel industry and will continually improve products and services.

Honesty

We will maintain integrity, fairness and honesty in both our internal and external relationships and will never post false comments on third party websites.

The Community

We are proud to be a part of Luton and will actively participate in assisting and improving the community.