New Video!!

We are a boutique hotel in the central business district of Luton dedicated to providing you with impeccable service and accommodation, ensuring you a relaxed stay knowing all your needs will be catered for. Our signature restaurant Cappello's is a Bistro style dining experience offering a Modern Italian cuisine with a british twist menu. Our team of chefs ensure our food is freshly prepared onsite.

London Luton Airport is under 3 miles from the the Icon Hotel and taxis can be pre booked with our friendly reception team.

• Comments received last weekend. Remember you can catch our Channel 4 documentary by the legendary Ruth Watson at the following link:

  
  

  Watch video here

  
  

  
  

  
  

  
  

  so here iam at 3am in the morning in New Zealand. I was just watching Hotel Rescue which has just aired here (obviously quite delayed from when it was filmed). I decided to look you up to see how the hotel has progressed. Iam so pleased to see how the rooms have all turnd out,. What a wonderfull job you have done, you should be very proud :)

   ·  · 22 January at 14:37
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  Hi Franco and Lefi from New Zealand, just watched 'Hotel Rescue" and upon checking find you are still going! Congratulations and best wishes. Paul.

   ·  · 22 January at 14:36

Our Company

Icon Hotel (UK) is an independent luxury boutique hotel based centrally in Luton, Bedfordshire close to  London Luton International Airport.

Our Vision

Our vision is to exceed expectation by entirely satisfying our guests. We are devoted to ensuring we constantly improve to become the very best hotel in Luton & surrounding areas.

Our Mission

Our mission is to provide accommodation, service and guest amenities of four star level at three star prices.

Our Philosophy

All of us here at the Icon genuinely take pride and honestly care about the needs of our guests. By recruiting like-minded staff adopting this philosophy, taking the very best care of those who choose to stay with us comes naturally.

Team Icon

Icon team members take pride & are devoted to their profession. Each member supports a fellow in their roles to provide our customers with the highest standard possible thus ensuring we achieve our mission. Emphasis is given to sharing of responsibility through this teamwork. By working together as colleagues and by treating each other with mutual respect and trust this will contribute to the Icon’s overall success.

Leadership

We will be an innovative leader in the local hotel industry and will continually improve products and services.

Honesty

We will maintain integrity, fairness and honesty in both our internal and external relationships and will never post false comments on third party websites.

The Community

We are proud to be a part of Luton and will actively participate in assisting and improving the community.

The Icon Hotel is privately owned & operated by Franco & Lefi Anacreonte. 

Our vision and aspiration is to purposely differentiate ourselves from any other hotel, particularly the larger chain-branded establishments, and to offer a quality and service of a 4 star hotel at affordable prices. On the 1st August 2008, we purchased arguably two of Luton's most iconic (hence the name) and landmark buildings; the former head offices of insurance giant Zurich Plc and the former Luton Chamber of Commerce, which had been vacant for some 10 years.

The buildings were adjacent to each other but not connected and joining them together to form one building proved an enormous technical & structural task.

The £3m conversion works commenced in March 2009 and we paid particular attention to sound proofing, comfort, design, energy saving features & subtle but nonetheless state-of-the-art gadgetry. We aim to open the first of two phases in the first week of November 2009 with the final phase opening by the first week in December 09.

We've furnished the hotel in a themed, elegant and aspirational manner. It is our deliberate intention to associate ourselves with and contribute to the community having sponsored for example both Luton Town Football Club (Franco's life-long team) & Luton Borough Council and continuously forging relationships with various local business. To this quest therefore we want the Icon to provide an ambience based not only on design but also interesting historical associations such as Luton's hat industry. Capello's (our signature restaurant) is both the Greek & Italian word for Hat. Luton Town FC are known as ‘The Hatters'.

We wish to be recognised as Luton's best hotel offering a truly exceptional and unique guest experience at affordable prices.

Happy New Year

Happy New Year.

We hope to welcome you to our stylish urban retreat soon!